TOPGRADING SEMINAR: Free for Our Customers

We recently sponsored in full 4-5 customers to attend a day long seminar learning how hire, coach and keep the best people. Or put another way, how to turn C and B players into A Players. 

The seminar was titled: TOPGRADING. It's hosts was Geoff Smart and Vernes Harnish of Gazelles.com. And the purpose was to provide a focused day of training to give you the skills to topgrade your company and make all your employees A players.

Here's what one customer said after attending as our guest:

...one of our fundamental company philosophies is to hire and develop the best people.  The real trick lies in figuring out how to do that effectively. Topgrading is the answer.  I recently learned about this program and read the book.  Attending Geoffrey Smart’s seminar added a new level of understanding and enthusiasm.  We decided to make Topgrading a way of life at our company and have already started to implement the principles successfully.  I believe that Topgrading will be our company’s most valuable and most important activity ever. 

We sponsor our customers to attend a number of such events. TOPGRADING was a recent one. We've found we don't add much value to our existing customers with a color-coded marketing program, banner ads, pay-per-click programs, direct mail pieces or funny graphics on our website.

None of that helps our customers.

That's what we're here to do ultimately, isn't it? Help the customers achieve THEIR goals. To the extent we're able to do that, we're successful and our customers value their partnership with us. 

Geoff works with his brother Bradford C. Smart, author of the book TOPGRADING: How leading companies win by hiring, coaching, and keeping the best people. to provide TOPGRADING skills and resources to CEOs and executives. Their site showcased their resources.

Verne Harnish is considered one of the top thinkers for small businesses, according to Fortune Small Business. He's been a speaker and business resource organizer for many years.

We'll sponsor our customers to a number of events in 2005. Stay tuned as we document the success of this program to add value to our customers, not our advertisers.