This PR Firm Gets It

Christine Attalla, founder of PR Results, gets "it". The "it" here is Word-of-Mouth marketing using influentials.

Her firm's being used by John Fox to market his new book: Marketing Playbook: The Manual for Growing Organizations. She's marketing it by giving it away...free...first to "influentials", including it seems Seth Godin, Guy Kawasaki, Al Ries, Ben McConnell, among others.

She emailed me, after reading my blog. ( No. I don't consider myself an "influential". Opinionated, yes. Conversational? Yes. "Influential"?...doubtful.) And I accepted her offer of a free copy of the book...after seeing Ben McConnell's quote. If Ben likes it...well, that's good enough for me to at least read it.

I'm glad I did. It's, at first glance, a well-presented book that "is the fuel Rainmakers use to jump hurdles in the sales cycle." according to Guy Kawasaki, himself. And he should know, being a hurdle-jumping rainmaker "back in the day" at Apple and continuing on today.

Not only does  the book have profiles, and examples, of how to jump hurdles...it includes the contact info for the vendors who deliver these hurdle-jumping solutions...! And the presentation is fast, efficient, to-the-point. I'm looking forward to using them in building our business.

Wow!

Thanks Christine.