nPost.com inteviewed Josh Hug, CEO of Shelfari. Being a book-compulsive...I found the description of how this service works compelling:
| So how does Shelfari work then? How would I as a member, how would I use this service. |
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It's a free service that you can sign up to. Its built around the concept of a virtual bookshelf. So you can take your covers, take pictures of the covers of your books and you can add them to a virtual bookshelf and then you can share that virtual bookshelf with your friends. |
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| Via a blog or someone?s MySpace page, which provides for viral Marketing for Shelfari. |
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Anywhere on the Internet you could take it and you can embed your shelf in your space on the Internet. That's one of the key things we really liked about. It's naturally viral. |
Aha. Viral, easy, networking, common interests, books...free. Cool. I'm doing it.
Josh has some great commentary on social networking, entrepreneurship, leadership. Consider these about testing your idea:
| So prior to launch though, how did you define the customer needs and wants? |
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There was a lot of argument. It ended up being that we had an overall vision of what we wanted to do. I think a lot of entrepreneurial ventures are based upon having a gut feeling and going with the gut.
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