7 Dirty Words of Email Subject Lines

And 100 others you shouldn't use, either.

From MarketingProfs.

Here's the word we use in the email subject line that generates the highest open-rate: TIPS.

Here's a TIP that works with email marketing: Send it to people who want it like your customers or your prospects who've already opted in for future correspondence with you.

Don't buy lists of strangers to load their spam filter or interrupt their day with messages they never asked for. They can get that experience watching TV. The difference here is they'll remember your name from having to delete the email. It's more time-consuming than clicking through channels. And the memory won't be pleasant.

PS. If you're looking for an award winning email delivery service, choose SubscriberMail. They're included in the Inc. 5000 list for fastest growing privately-held companies. They're the best. We use them.

Disclaimer: SubscriberMail is a customer.