Why should anyone work for me?

That's the core question I need to answer every day. Why should anyone work here? Why should they care? Why should they believe?

If  I can answer that, if together we can't answer that for each other, then we sure can't answer why someone should be our customer, why they should believe us, why they should care.

John Jantsch at Duct Tape Marketing has some good thoughts on Why should Someone Come to Work for You? 

I like his last point:

Constantly reselling your best customers on what a good decision they've made to stay loyal is essential for attracting strong employees.

He's right.

From my window on the pond, literally, I'd offer it this way:

Constantly reselling your employees on what a good decision they've made to stay loyal is essential for attracting strong customers.

My experience has been that it's a better ROI.

Ultimately, it's a chicken-egg, coach-or-the-players, marketing-operations discussion. You have to do both. One breeds the other.