Interview w/ Royal Dutch Shell's CEO

It's a one page interview with Jeroen van der Veer,the CEO of Royal Dutch Shell.

The issue of global warming and energy resources comes down to this:

Q. How close are we to an understanding globally that climate policy and energy policy are all interrelated issues?

A. ...There is a kind of sense of urgency. Secondly, there is a preparedness to do things. Thirdly, do we agree who has to take what action? I think that is still a huge problem.

I bolded that last line for emphasis. Not that it needs it, really. But that's what it all comes down to: who's going to do what? 

Innovation is fun when it's free, when the inspiration springs from inside. It's a bit tougher slog when innovation is demanded from the outside. You see the problems created. And you HAVE to find a solution and you can't wait for personal conveniences or political viability. Then you really have to reach down and connect everyone's vested interests to show how the change will improve their lives or serve to reach their goals.